http://www.012485.com Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN Wed, 18 Apr 2012 02:19:51 +0000 http://www.012485.com en http://www.012485.com/Simple-Threads http://www.012485.com/following/012485.com/Simple-Threads Wed, 18 Apr 2012 02:19:51 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 2743872 Simple Threads is the blog of American Made clothing and goods enthusiast and blogger Ryan Berger. I teamed up with Riley Cran to work on a series of new marks for Ryan's blog. A primary wordmark, and a suite of supporting marks were created. It was important to Ryan that an American and industrious feel was shown in this work and that the marks stayed true to his roots. A refresh of the Simple Threads blog is slated to be finished within the first quarter of 2012. Stay tuned. — simplethreads.co <img src="http://payload22.cargocollective.com/1/1/34526/2743872/ST-01_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2743872/ST-01_o.jpg" data-mid="16525872" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2743872/ST-02_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2743872/ST-02_o.jpg" data-mid="16525874" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2743872/ST-03_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2743872/ST-03_o.jpg" data-mid="16525875" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2743872/ST-04_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2743872/ST-04_o.jpg" data-mid="16525876" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2743872/ST-05_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2743872/ST-05_o.jpg" data-mid="16525877" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2743872/ST-06_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2743872/ST-06_o.jpg" data-mid="16525878" border="0" align="left"/> http://www.012485.com/Ina-Grau-Poster http://www.012485.com/following/012485.com/Ina-Grau-Poster Wed, 18 Apr 2012 02:05:15 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 3201182 Two-color screen printed posters were designed for Ina Grau's inaugural (shoe) collection & open house. The posters measure 11x17 and are printed on French Dur–O–Tone Newsprint Extra White 80c. Print compliments go to Steady Print Shop Co. — inagrau.com — A limited number of 15 posters are available for purchase for 20 bones ($). Inquire via email if interested. <img src="http://payload45.cargocollective.com/1/1/34526/3201182/Ina_Grau_Poster_Fence_1_960.jpg" width="960" height="643" width_o="960" height_o="643" src_o="http://payload45.cargocollective.com/1/1/34526/3201182/Ina_Grau_Poster_Fence_1_o.jpg" data-mid="16525442" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/34526/3201182/Ina_Grau_Poster_Angle_3_960.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload45.cargocollective.com/1/1/34526/3201182/Ina_Grau_Poster_Angle_3_o.jpg" data-mid="16525450" border="0" align="left"/><img src="http://payload45.cargocollective.com/1/1/34526/3201182/Ina_Grau_Poster_Angle_1_960.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload45.cargocollective.com/1/1/34526/3201182/Ina_Grau_Poster_Angle_1_o.jpg" data-mid="16525466" border="0" align="left"/> http://www.012485.com/Michael-Ash http://www.012485.com/following/012485.com/Michael-Ash Wed, 18 Apr 2012 01:52:43 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 2512266 Logo and business card design for a Philadelphia based commercial photographer. Michael came to me looking for a simple and flexible mark that would feel more consistent and inline with his work as well as attract more commissions for commercial work. — Michael Ash <img src="http://payload10.cargocollective.com/1/1/34526/2512266/mashlogo.jpg" width="670" height="446" width_o="750" height_o="500" src_o="http://payload10.cargocollective.com/1/1/34526/2512266/mashlogo_o.jpg" data-mid="12765445" border="0" align="left"/><img src="http://payload10.cargocollective.com/1/1/34526/2512266/MichaelAsh_2_750.jpg" width="670" height="446" width_o="750" height_o="500" src_o="http://payload10.cargocollective.com/1/1/34526/2512266/MichaelAsh_2_750_o.jpg" data-mid="12765446" border="0" align="left"/> Applied to a minimal two-sided business card that is letterpressed in black ink on the front, with a blind letterpress on the back. Printed on duplexed 110lb Neenah Classic Crest White. <img src="http://payload10.cargocollective.com/1/1/34526/2512266/MichaelAsh_3_750.jpg" width="670" height="446" width_o="750" height_o="500" src_o="http://payload10.cargocollective.com/1/1/34526/2512266/MichaelAsh_3_750_o.jpg" data-mid="12765451" border="0" align="left"/><img src="http://payload10.cargocollective.com/1/1/34526/2512266/MichaelAsh_4_750.jpg" width="670" height="446" width_o="750" height_o="500" src_o="http://payload10.cargocollective.com/1/1/34526/2512266/MichaelAsh_4_750_o.jpg" data-mid="12765453" border="0" align="left"/> In addition to the business cards, a simple 4.25 x 6.25 thank you card was printed with the wordmark blind letterpressed on the back. Print-credits to Studio On Fire http://www.012485.com/Biblical-Counseling http://www.012485.com/following/012485.com/Biblical-Counseling Thu, 12 Apr 2012 02:04:53 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 1393333 Brand identity for a religious coalition on biblical counseling. The identity reflects the BCC's stance on accomplishing compassionate outreach and effective discipleship with a look and feel that evokes confidence and trust. The solution was uni-line mark that resembles an Icthus and an open book. The brandmark was then applied to stationery, website, and a brand guideline booklet. — Designed while employed at Taylor Design Works — biblicalcounselingcoalition.com <img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-06_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-06_o.png" data-mid="16312799" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-07_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-07_o.png" data-mid="16312801" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-05_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-05_o.png" data-mid="16312897" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-08_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-08_o.png" data-mid="16312819" border="0" align="left"/> A small brand guideline booklet was designed for internal use in order to maintain consistency across brand application. <img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-09_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-09_o.png" data-mid="16312840" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-10_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-10_o.png" data-mid="16312842" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-11_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-11_o.png" data-mid="16312844" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-12_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-12_o.png" data-mid="16312854" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-13_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-13_o.png" data-mid="16312857" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-14_960.png" width="960" height="600" width_o="960" height_o="600" src_o="http://payload.cargocollective.com/1/1/34526/1393333/BCC_Web-14_o.png" data-mid="16312861" border="0" align="left"/> http://www.012485.com/UMP-Cancer-Care-at-Fairview http://www.012485.com/following/012485.com/UMP-Cancer-Care-at-Fairview Thu, 12 Apr 2012 01:48:19 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 3159653 While employed at GoKart Labs I was the lead user interface and experience designer on the design of the new UMPhysicians Cancer Care at Fairview website. The objective of the project was to design and develop a new website for the UMPhysicians Cancer Care at Fairview that would serve as an educational and resource hub for prospective and current patients seeking or being treated for cancer. Furthermore, the website aimed to show the breadth of services offered as well as the world re-known treatment available to those seeking cancer care. Lastly, it was important to design a website that was simple, easily navigable, and put user experience at the forefront. CD: Adam Ramerth PM: Jackie Dela Pole Design Lead: Anthony Lane Year: 2012—In Development <img src="http://payload42.cargocollective.com/1/1/34526/3159653/T1_960.jpg" width="960" height="1424" width_o="960" height_o="1424" src_o="http://payload42.cargocollective.com/1/1/34526/3159653/T1_o.jpg" data-mid="16312731" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/34526/3159653/T4_960.jpg" width="960" height="1080" width_o="960" height_o="1080" src_o="http://payload42.cargocollective.com/1/1/34526/3159653/T4_o.jpg" data-mid="16312741" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/34526/3159653/T2_960.jpg" width="960" height="1152" width_o="960" height_o="1152" src_o="http://payload42.cargocollective.com/1/1/34526/3159653/T2_o.jpg" data-mid="16312747" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/34526/3159653/T3_960.jpg" width="960" height="1336" width_o="960" height_o="1336" src_o="http://payload42.cargocollective.com/1/1/34526/3159653/T3_o.jpg" data-mid="16312751" border="0" align="left"/><img src="http://payload42.cargocollective.com/1/1/34526/3159653/T6_960.jpg" width="960" height="1088" width_o="960" height_o="1088" src_o="http://payload42.cargocollective.com/1/1/34526/3159653/T6_o.jpg" data-mid="16312755" border="0" align="left"/> http://www.012485.com/RGHTCRWD http://www.012485.com/following/012485.com/RGHTCRWD Thu, 12 Apr 2012 01:02:12 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 2928892 Identity refresh for RGHTCRWD, a crowd-based search application for the iPhone. "RGHTCRWD, an ambitious social experiment, was designed to simplify the “Next Move” decision-making process. By providing detailed crowd information and context driven by explicit user provided data, implicit behavioral and location data, and predictive data based on analysis of the prior, RGHTCRWD aims to answer the three defining questions that structure the going out process: “Who will be there?“, “What’s going on at that venue?“, and “Where will I have the most fun?“ RGHTCRWD helps you and your friends meet people with similar interests to ensure you always have the best night possible. Simply put, RGHTCRWD is search evolved: Local crowd search." — rghtcrwd.com The existing logo prior to the typography update and addition of brandmark. <img src="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup_o.jpg" data-mid="16310980" border="0" align="left"/> The refreshed logo direction leverages the existing wordmark with minor updates that involve dropping the extraneous tagline and tweaking font weights and letter-spacing. Accordingly, It is paired with the new brandmark that is fun, vibrant, unique, recognizable and shows the interconnectivity and diversity of the application. <img src="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-02_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-02_o.jpg" data-mid="16310880" border="0" align="left"/> The mark is highly flexible and can be used in grayscale for non color applications. <img src="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-03_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-03_o.jpg" data-mid="16310882" border="0" align="left"/> iOS icons and splash screens were developed. <img src="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-04_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-04_o.jpg" data-mid="16310883" border="0" align="left"/> <img src="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-05_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload31.cargocollective.com/1/1/34526/2928892/RGHTCRWD_Web_Mockup-05_o.jpg" data-mid="16310889" border="0" align="left"/> http://www.012485.com/Trademarks-1 http://www.012485.com/following/012485.com/Trademarks-1 Tue, 10 Apr 2012 06:11:26 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 2562270 <img src="http://payload13.cargocollective.com/1/1/34526/2562270/Logomarks_960.jpg" width="935" height="4096" width_o="935" height_o="4096" src_o="http://payload13.cargocollective.com/1/1/34526/2562270/Logomarks_o.jpg" data-mid="16313753" border="0" align="left"/> http://www.012485.com/Ina-Grau http://www.012485.com/following/012485.com/Ina-Grau Mon, 06 Feb 2012 02:58:51 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 2749768 "Ina Grau is a sophisticated collection of handmade shoes founded by Luisa Fernanda Garcia-Gomez and Crystal Quinn. Inspired by their Colombian and Midwestern upbringings, Ina Grau creates limited edition shoes that combine the happiness of the equatorial tropic and the charm of northern America. With classic American style and eclectic contemporary flair, Ina Grau's designs incorporate old fashion techniques, art, travel and a lot of fun." I was approached by Crystal & Luisa with just a sharpie sketch of their logo and was asked to lead the creation of the identity and cultivate the Ina Grau brand. We took a handmade approach to the collateral and opted for stamps over traditional print methods to preserve that do it yourself handmade feel. Cards are printed on 80lb French Construction Grout Gray with rotating ink colors. — inagraushoes.tumblr.com — The brand is ever-evolving so please check back for updates and extensions of the identity. <img src="http://payload22.cargocollective.com/1/1/34526/2749768/IG_Logo_1_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2749768/IG_Logo_1_o.jpg" data-mid="16225708" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2749768/IG_Logo_2_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2749768/IG_Logo_2_o.jpg" data-mid="16225709" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2749768/inagra_4_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2749768/inagra_4_o.jpg" data-mid="16225713" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2749768/inagrau_5_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2749768/inagrau_5_o.jpg" data-mid="16225716" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2749768/IG_Logo_3_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2749768/IG_Logo_3_o.jpg" data-mid="16225718" border="0" align="left"/> http://www.012485.com/Eric-Yerke http://www.012485.com/following/012485.com/Eric-Yerke Sat, 04 Feb 2012 06:40:07 +0000 Anthony Lane - Logo, Branding and Identity Design | Minneapolis, MN 2741327 An on-going Identity system for Iowa based photographer Eric Yerke. Eric approached me to design him a simple, and elegant identity system that would reflect the type of photography that he does. It was important that the system was congruent with his photography style. Eric's work is very natural, simple, and compositionally exceptional and the identity aims to reflect that. — ericyerke.com <img src="http://payload22.cargocollective.com/1/1/34526/2741327/EY_Logo_960.jpg" width="960" height="640" width_o="960" height_o="640" src_o="http://payload22.cargocollective.com/1/1/34526/2741327/EY_Logo_o.jpg" data-mid="16224862" border="0" align="left"/> Business cards printed on Neenah Classic Crest Solar White duplexed to 220c with a Custom Diecut, 1 ink, and a blind Impression on the back. Thank you cards are Classic Crest Solar White 110lb with a single impression. Printed & photographed by non other than the formidable Studio On Fire <img src="http://payload22.cargocollective.com/1/1/34526/2741327/Eric_Yerke_BusCard_NoteCard_960.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload22.cargocollective.com/1/1/34526/2741327/Eric_Yerke_BusCard_NoteCard_o.jpg" data-mid="16525035" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2741327/Eric_Yerke_BusCard_960.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload22.cargocollective.com/1/1/34526/2741327/Eric_Yerke_BusCard_o.jpg" data-mid="16525042" border="0" align="left"/><img src="http://payload22.cargocollective.com/1/1/34526/2741327/Eric_Yerke_BusCard_Logo_960.jpg" width="960" height="720" width_o="960" height_o="720" src_o="http://payload22.cargocollective.com/1/1/34526/2741327/Eric_Yerke_BusCard_Logo_o.jpg" data-mid="16525048" border="0" align="left"/>